Upcoming Events - Copy (2024)

FAQs

How do you write a copy of an upcoming event? ›

“Join us for the event of a lifetime.” “Don't miss out on the year's most unforgettable experience.” “Discover what's next at our upcoming event.” “Embark on a journey of innovation and inspiration.”

Copywriting is the art and science of using words to persuade the reader to take a specific action. As an event organiser, that often means persuading people to buy tickets or register for your event.

Start with a compelling headline and essential details at the top, followed by crucial information in the body, and conclude with interesting but less essential details at the bottom. This approach creates an event description that is informative yet engaging for your audience.

So just what is an event description? In a nutshell, it's a piece of copy that tells people the basic information they need to know to decide whether or not they want to attend the event. It should always include the 5 W's (who, what, when, where, and why) and, if necessary, an H for how.

Promotional copy consists of words that aim to sell. Writing it is not the same as writing an essay, or a memo to explain a proposition.

Explain where and when the event happened • If possible, include the number of people that attended the event • Explain why the event was organised and what you hoped to achieve on the day. Main body (100 – 150 words): This section should focus on the outcomes of the event. What did you learn on the day?

Promote your event

Write compelling copy that includes the key details of the event: who, what, where, when, and why. Include the link to the event page. Tag CHSS in your social media posts.

Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.

How do you write a catchy copy? ›